Accept the challenge of it and go after what you want because no one else will do it for you.
Much to everyone’s surprise, there is a science to being effective… now don’t over think that statement, but there are best practices that can make one individual more compelling and interesting than someone else with more, less or equal notoriety.
Social media has its place within an integrated brand and marketing strategy, but it is not a tool to be used to create the brand’s identity or attempt to transform a brand.
Digital and social is the PR vehicle today for every brand, not a stand-alone ad campaign to generate revenue. If you understand its capabilities, power and reach you understand that it allows a brand direct interaction with its customers.
How often have you heard that social media can’t be monetized or doesn’t have a real value? In my world of creating partnerships between athletes and brands I hear it daily.